{"id":4596,"date":"2018-11-05T11:26:04","date_gmt":"2018-11-05T10:26:04","guid":{"rendered":"http:\/\/www.marzicake.cz\/?p=4596"},"modified":"2019-10-15T22:11:20","modified_gmt":"2019-10-15T20:11:20","slug":"o-kapku-vetsi-radost-z-vanocniho-peceni","status":"publish","type":"post","link":"https:\/\/www.marzicake.cz\/?p=4596","title":{"rendered":"O Kapku v\u011bt\u0161\u00ed radost z v\u00e1no\u010dn\u00edho pe\u010den\u00ed"},"content":{"rendered":"

Na za\u010d\u00e1tek tohoto p\u0159\u00edsp\u011bvku zavzpom\u00edn\u00e1m na jeden z velmi tepl\u00fdch dn\u016f leto\u0161n\u00edho l\u00e9ta. A pro\u010d? Proto\u017ee na zimu se mus\u00edte p\u0159ipravit v l\u00e9t\u011b. A pr\u00e1v\u011b ten den jsem dostala nab\u00eddku, abych nato\u010dila v\u00e1no\u010dn\u00ed reklamu s Herou, se kterou bezplatn\u011b spolupracuji ji\u017e t\u0159et\u00ed rok. Hera k m\u00e9mu pe\u010den\u00ed pat\u0159\u00ed stejn\u011b jako to m\u011bla m\u00e1 babi\u010dka. Nejsem \u017e\u00e1dn\u00e1 cukr\u00e1\u0159sk\u00e1 hv\u011bzda. Jsem jen lajk s nad\u0161en\u00edm pro pe\u010den\u00ed. Ta nab\u00eddka m\u011b pot\u011b\u0161ila, ale sou\u010dasn\u011b jsem si uv\u011bdomila, \u017ee to nen\u00ed nic pro m\u011b. A co pak ty chud\u00e1ci u obrazovek? Koukat na m\u011b? \ud83d\ude42 Ta p\u0159edstava m\u011b pobavila. \ud83d\ude42<\/p>\n

Hned jsem v\u011bd\u011bla, \u017ee v t\u00e9hle v\u00e1no\u010dn\u00ed reklam\u011b, by m\u011bly b\u00fdt p\u0159edev\u0161\u00edm d\u011bti. V\u00e1noce jsou p\u0159ece nejkr\u00e1sn\u011bj\u0161\u00ed v o\u010d\u00edch d\u011bt\u00ed. No a pr\u00e1v\u011b tady vznikl n\u00e1pad spojit reklamu s pomoc\u00ed. Sezn\u00e1mila jsem z\u00e1stupce Hery s veden\u00ed Kapka nad\u011bje a pak u\u017e se jen pl\u00e1novalo, vym\u00fd\u0161lelo a tvo\u0159ilo. Napeklo se velk\u00e9 mno\u017estv\u00ed pern\u00ed\u010dk\u016f a zdobilo tak, aby to zvl\u00e1dly i jin\u00e9 d\u011bti s maminkou, kter\u00e9 reklamu v televizi uvid\u00ed.<\/p>\n

Kdy\u017e jsem se v den nat\u00e1\u010den\u00ed v 7 hodin r\u00e1no sezn\u00e1mila s \u00fa\u010dinkuj\u00edc\u00ed rodinou, kter\u00e1 je s Kapkou nad\u011bje spojena pr\u00e1v\u011b sv\u00fdm \u017eivotn\u00edm p\u0159\u00edb\u011bhem mlad\u0161\u00edho d\u00edt\u011bte, c\u00edtila jsem z nich neuv\u011b\u0159itelnou pozitivn\u00ed energii. Ta byla p\u0159i pohledu na dva mal\u00e9 chlapce tak naka\u017eliv\u00e1, \u017ee nad\u0161en\u00ed n\u00e1m v\u0161em vydr\u017eelo a\u017e do ve\u010dern\u00edch hodin. Rodin\u011b, kter\u00e1 se vzdala honor\u00e1\u0159e za nat\u00e1\u010den\u00ed reklamy ve prosp\u011bch Kapky nad\u011bje, se klan\u00edm. Poklonu si zaslou\u017e\u00ed i ob\u011b d\u011bti, kter\u00e9 cel\u00fd den zvl\u00e1daly skv\u011ble a tak v\u011b\u0159\u00edm, \u017ee i div\u00e1k ocen\u00ed p\u0159irozenost cel\u00e9 reklamy. Nejde toti\u017e jen o n\u011bjakou \u0159adovou reklamu. Jde o reklamu se siln\u00fdm a pravdiv\u00fdm p\u0159\u00edb\u011bhem. Proto si moc v\u00e1\u017e\u00edm toho, \u017ee jsem mohla b\u00fdt nejen u n\u00e1padu, ale i u realizace. N\u011bco m\u00e1lo ze z\u00e1kulis\u00ed zve\u0159ejn\u00edm a tak sledujte Marzicake…<\/p>\n

\"V\u00e1no\u010dn\u00ed-stromlogo-1-1024x861\"<\/a> D\u011bkuji cel\u00e9mu t\u00fdmu Hery, kter\u00fd v\u011b\u0159il my\u0161lence a pustil se do tak n\u00e1ro\u010dn\u00e9ho projektu s c\u00edlem pomoci. V\u00edce o dal\u0161\u00ed spolupr\u00e1ci.<\/a> Jsem r\u00e1da, \u017ee n\u00e1pad dostal re\u00e1lnou podobu.<\/p>\n

Kdo vymyslel slogan pro Heru “pe\u010den\u00ed je radost – Hera je pe\u010den\u00ed”, mo\u017en\u00e1 ani netu\u0161il, jak moc je slogan nad\u010dasov\u00fd. A proto jestli v\u00e1s pe\u010den\u00ed bav\u00ed, upe\u010dte si i v\u00e1\u0161 v\u00e1no\u010dn\u00ed strom. Recept na pern\u00edkov\u00e9 t\u011bsto najdete zde<\/a> a pak u\u017e jen vykrajujete tolik hv\u011bzd<\/a>, jak velk\u00fd strom chcete m\u00edt. Hv\u011bzdice lep\u00edte b\u00edlkovou polevou jednu za druhou na sebe, nebo strom m\u016f\u017eete stabilizovat \u0161pejl\u00ed \u010di podom\u00e1cku vyroben\u00fdm stoj\u00e1nkem. Pern\u00edkov\u00fd strom je symbolem cel\u00e9 t\u00e9to kampan\u011b s c\u00edlem pomoci i p\u0159i pe\u010den\u00ed. M\u016f\u017eete ho nazdobit ka\u017ed\u00fd dle sv\u00e9ho, nebo stejn\u011b jako jsme to ud\u011blali my – kapku po kapce. V\u0161ichni tak m\u016f\u017eeme poskytnout nad\u011bji n\u011bkomu, kdo ji i o V\u00e1noc\u00edch ztr\u00e1c\u00ed za okny nemocnice. V\u00e1noce 2018 – O Kapku v\u011bt\u0161\u00ed radost z v\u00e1no\u010dn\u00edho pe\u010den\u00ed.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Na za\u010d\u00e1tek tohoto p\u0159\u00edsp\u011bvku zavzpom\u00edn\u00e1m na jeden z velmi tepl\u00fdch dn\u016f leto\u0161n\u00edho l\u00e9ta. A pro\u010d? Proto\u017ee na zimu se mus\u00edte p\u0159ipravit v l\u00e9t\u011b. A pr\u00e1v\u011b ten den jsem dostala nab\u00eddku, abych nato\u010dila v\u00e1no\u010dn\u00ed reklamu s Herou, se kterou bezplatn\u011b spolupracuji ji\u017e t\u0159et\u00ed rok. Hera k m\u00e9mu pe\u010den\u00ed pat\u0159\u00ed stejn\u011b jako to m\u011bla m\u00e1 babi\u010dka. Nejsem…<\/p>\n

\u010cti d\u00e1l<\/a><\/p>\n","protected":false},"author":1,"featured_media":224239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[400],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=\/wp\/v2\/posts\/4596"}],"collection":[{"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4596"}],"version-history":[{"count":16,"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=\/wp\/v2\/posts\/4596\/revisions"}],"predecessor-version":[{"id":224404,"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=\/wp\/v2\/posts\/4596\/revisions\/224404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=\/wp\/v2\/media\/224239"}],"wp:attachment":[{"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marzicake.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}